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BLOG WRITING

Building relationships with your consumers and customers 

Don't have the time or skills to write your company's blog posts?
Outsource your blogging to a professional B2B copywriter.

A blogging service for businesses

Many business people don’t have the confidence to write for their own blogs. They have the knowledge, and they're keen to share their insights, but they lack the skill to express themselves adequately in writing.

Others simply lack the time to generate ideas and write several hundred words a week. If that sounds like you, consider hiring me - a freelance B2B copywriter - to write your blog posts for you.

Your blog is a powerful marketing tool

Blogs are great for interacting with consumers without having to ‘make a pitch’. They allow you to reveal your personality, display your expertise, and give useful and interesting information.

Not sure if blogging is worth it? These days, buyers expect a company to share some of their knowledge for free, so think of your blog as a valuable resource for customers and prospects. They'll reward you for it.

My blog writing packages

I offer companies three different blog writing packages. Whichever one you opt for, I will establish your blog's goal, identify your target audience, and adopt the style & tone that suits your business personality.

Here's what your blog posts will not include:

  • links to unrelated or dubious sites (this gives search engines and readers a bad impression of your business)
  • content stolen from other blog posts (duplicate content risks being blacklisted by Google)
  • sloppy grammar, bad spelling or inappropriate language

Blog Polishing Package

(You write the article:
I’ll edit and improve it)

  • Check your article up to 1,200 words for grammar and spelling mistakes, and correct as appropriate
  • Reorganize sentences and paragraphs if necessary to improve readability
  • Remove redundant words (words that don’t add value or meaning and simply make your sentences longer)
  • Check facts and style for consistency
  • Find and attach two relevant photos
  • Check your links work
  • Give suggestions for improvement where necessary, including your headline and pull-out quotes

(no minimum applies)

Blog Cultivating Package

(You give me the outline, links & keywords: I’ll write the article)

  • Turn your notes, thoughts and outlines into a post of between 500 and 750 words
  • Work to your instructions and topics
  • Add a strong, magnetic headline and suitable sub-headings
  • Insert at least two links to credible sources

  • Include the keywords you provide me with

  • Add a call to action
  • Find and attach two relevant photos
  • Include a review round (so you can read the article, give feedback and ask for minor changes before it is posted)

(minimum 4 articles)

Blog Generating Package

(You pick a topic: I’ll write the
article from scratch)

  • Write an article of between 1,000 and 1,500 that is useful and interesting for your target audience
  • Write in line with your editorial calendar and help you generate ideas for your topics
  • Add a strong, magnetic headline, suitable sub-headings and a call to action
  • Research and include up to five keywords and synonyms
  • Insert at least two links to credible sources
  • Find and attach two relevant photos
  • Include a review round (so you can read the article, give feedback and ask for minor changes before it is posted)

(minimum 8 articles)

What are my fees?

The cost of each package depends on things like the number of words and the complexity of the topic. I can give you a customized quote upon request, with no further obligation. 

Why a minimum number of articles? Creating quality articles involves quite a bit of research. I need to become familiar with your company and its products & services, and find statistics and other sources to back up what I'm writing. I may even have to interview your in-house experts.

All this takes considerable time, which can't be recouped in one or two blog posts. Your advantage is that you get a writer who makes the effort to get to know your company and product in order to write knowledgeably and consistently on your behalf. 

Every Good Blog Post Needs These 9 Things
Every Good Blog Post Needs These 9 ThingsBy Helen McCrone, B2B CopywriterYou’ve just written you next blog post, and you’re[...]

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Ask me for a customized quote

​Give your business blog a professional kick-start. It's easy. Just contact me at helen@write-for-business.com and tell me your blogging needs.

Once I have a firm idea of what you want and who your target audience is, I can tell you what the cost is.

Go on. Get blogging!​

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