Copywriting that delivers...

Creating compelling content that converts readers into customers

Your content here...

If you want to grow your business, you need your white papers, brochures and other marketing products do these three things:

1. Grab the attention of your target audience
2. Stress the benefits of your product or service
3. Encourage the reader to respond in the way you want

That's when good copywriting comes into play. Clear, persuasive text written by a professional copywriter convinces readers your company is trustworthy and your products & services are worth buying.

Yep! Here is where your thoughts become powerful words 

Customers, prospects and potential investors need to understand what you're selling and why they should spend their money on you instead of your competitor. That means publishing accurate, engaging and targeted content. The following types of marketing content are created at Write for Business:

OPTIMIZED WEBSITE CONTENT
&
BLOG POSTS

Writing website content and blog posts that rank well with search engines by using SEO best practices. Doing keyword research to make sure you're using the same words and terms your potential customers are using.

WHITE PAPERS
FOR B2B CLIENTS

Developing & writing persuasive white papers to present a new solution to a niggling industry-wide problem. Positioning your company as a trusted advisor to help executives make strategic purchase decesions.

MARKETING EMAILS
& LANDING PAGES

Helping to influence the open rates, clicks and conversions of your permission-based emails by creating emails that really matter to each individual recipient. Creating landing pages that build your mailing list.

BROCHURES, FLYERS
& SALES LETTERS

Producing clear, persuasive promotional text that informs your target audience and calls them to action. Crafting headlines that grab attention and spell out the benefits of your company, products and services.

For effective B2B & B2C content, you need a copywriter who understands content marketing

At Write for Business, the creation of compelling copy starts with understanding your business and its products:

Your style: do you want to convey trustworthiness and continuity,         or do you want to appear trendy and upbeat?

The way you set yourself apart from other similar businesses:            what do you offer that your competitors don't?

The goals of your marketing content: what specific action do you        want readers to take?

Copy is a direct conversation with the consumer

Customer personas & keyword research

Your target audience and competitors are next in creating compelling copy. Who are they? What terms do they use to talk about your product and services? The answers are found by developing customer personas and carrying out keyword research.

Keyword research is particularly important for online content. Knowing your organic rivals and their best long-tail key phrases will help you compete successfully in search engine rankings.

Corporate storytelling

What medium best suits your message and goal? Online or offline, website or brochure, blog posts or marketing email campaign, press release or white paper, direct sales letter or flyer? Make sure your choices suit your sales strategy and buyers' journey.

Whichever marketing medium you choose, you should be prepared to open up an honest conversation with consumers and to tell the corporate story in such an interesting and useful way that people will want to share it.

Susan Kerkhof-Clark
Owner of SCTranslations

Helen makes your text sing!

"I have worked with Helen on various projects and she is a pleasure to work with. Nothing is too much trouble, she delivers on time and makes your text sing – a talented copywriter."

Woman writing

Want to turn your content ideas into compelling copy?

I'd be happy to discuss your copywriting needs. Just drop me a line at helen@write-for-business.com or call me on 360-525-8277.

Once I have a clear idea of the size and complexity of your project, I can send you a customized quote.