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Forms of Advertising


There are many different forms of advertising, but at Write for Business we concentrate on the following services:

Web pages

In today's world, every business is expected to have a web-site but writing for the Internet needs a very different approach to other forms of media. The test must be kept short, simple and easy to browse.

Direct Mail Letters
These are a personal form of communication on a large scale. You are targeting a specific group: house-owners, computer users, accountants, etc. The text needs to be friendly, punchy and convincing.

Press Releases
These are news stories (e.g.: a product launch or relocation) which you send to the media. Newspapers and magazines will print them free of charge in their news pages.

Brochures and Leaflets
These vary from a single leaflet to a twelve-page brochure, and come in a variety of sizes (e.g.: A4 or tall and slim, two-fold or z-fold leaflet, stapled brochure). They describe what you are selling, list the benefits, and give information to consumers.

Newsletters
These tell staff, members or customers what is happening in your world. They are a collection of stories and information, and the style is often informal and friendly. They are usually distributed on a regular basis (e.g.: monthly, quarterly).





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