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Copywriting Services
'Do you need to find new customers?'
'Do you want to create or improve a web-site?'
'Do you wish to advertise your company?'
'Do you want to tell everyone your business news?'
Winning New Business
Every business needs to promote their product or service. They need to tell consumers who they are and what they do. Even charities and voluntary organisations have to inform people about their good causes.
In other words, they need to advertise. But advertising does not automatically mean a T.V or radio commercial, or a big, glossy advert in a magazine or national newspaper.
There are many other forms of advertising that may be more suitable for your business. These include direct mail letters, brochures and web-sites.
Maximise your sales potential
The aim of copywriting is to sell, persaude or educate customers about a product or service. Copy that has been written effectively will:
- grab attention
- generate interest
- stress the benefits of your product or service
- differentiate your business from your competitors
- call your customers to action
In other words, it will maximise your sales potential and get the results that you want.
Writing skills
Not every business feels it has the necessary writing skills to produce its own copy. Nor can it afford an advertising agency. If this sounds like your business then Write for Business can help.
An approved copywriter with the Institute of Copywriters (UK) will discuss with you (free of charge) which kind of publicity your business needs. Then they will compose the text for you. All you have to do is send it to the designer and printer for final production.
We'll make sure that your copy is eye-catching, lively and persuasive. And compared to an advertising agency we'll make sure your money goes further, too.
If you'd like an example of our copywriting, then look no further than this web-site. Not only did we write it, but we designed it and built it as well.
Copywriting services
There are many different types of copy but at Write for Business we concentrate on the following services:
In today's world, every business is expected to have a web-site but writing for the Internet needs a very different approach to other forms of media. The test must be kept short, simple and easy to browse.
These are a personal form of communication on a large scale. You are targeting a specific group: house-owners, computer users, accountants, etc. The text needs to be friendly, punchy and convincing.
These are news stories (e.g.: a product launch or relocation) which you send to the media. Newspapers and magazines will print them free of charge in their news pages.
These vary from a single leaflet to a twelve-page brochure, and come in a variety of sizes (e.g.: A4 or tall and slim, two-fold or z-fold leaflet, stapled brochure). They describe what you are selling, list the benefits, and give information to consumers.
These tell staff, members or customers what is happening in your world. They are a collection of stories and information, and the style is often informal and friendly. They are usually distributed on a regular basis (e.g.: monthly, quarterly).
How do you use this copywriting service?
The first thing you need to do is complete and submit an on-line inquiry. CLICK HERE
We'll respond as quickly as possible outling our ideas for your copy (free of charge), and we'll also give you an estimated price for the job. Don't worry - there's no obligation at this stage.
But let's assume you do want to go ahead. Perhaps you have some questions for us. Or maybe you want to add your own ideas. Great! We can always discuss your requirements in more detail and work out a plan together.
After this you'll need to do two things:
- Fill in a simple questionnaire. This will give us all the necessary information we need to produce the copy.
- Read and return the Letter of Agreement. This sets out what we're aiming to do, and the estimated cost of the project.
Once we have all the required information, plus the Letter of Agreement, we can start writing for you!
More questions? Please take a look at the FAQ page, or feel free to contact us.
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