Freelance Copywriter and Copy Editor

So! You want better content for your website, email campaigns, blog
and brochures. You also want content that is optimized for search engines and your customers.

That's good news because I am a freelance copywriter and copy editor who specializes in business, financial and online content.

My name is Helen McCrone, and I've been helping small and large businesses communicate effectively in writing since 2004.

There's no need to struggle with writing your own website, marketing campaigns, or business reports. Hire me, and start connecting with your target audience instead.

My Business Writing Services

I write content for marketing products like website sales & landing pages, SEO blog posts, brochures, and permission-based email campaigns.

I also review and edit business publications like annual reports, white papers, and articles. My two key services are:

Copywriting Services:
Writing promotional texts that grab the attention of your target audience, generate interest in your business, stress the benefits of your product or service, and call your potential customers to action.

Copy Editing Services:
Going through your business documents word by word to pick up embarrassing mistakes, inconsistencies and omissions. The resulting text is correct, easy to read, and ready for publication.

Who Do I Help?

  • Website developers wanting to offer clients user-friendly, relevant and keyword-rich content that attracts, not alarms search engines.
  • Business owners needing to convey a vision to their target audience with punchy, interest-generating promotional copy.
  • Marketers seeking the flexibility of a freelancer to assist during peak workloads or supplement in-house skills.
  • Executives needing their annual accounts and board reports to be perfect in terms of grammar, spelling, punctuation and style.
  • Authors of business articles dependent on a fresh pair of objective eyes and suggestions to improve structure, flow and style.
  • Office Managers wanting to increase office productivity by keeping staff focused on their main jobs and not on drafting documents.


Take a look at my writing style and experience


Get some writing and website advice for small businesses

February 9, 2017
blog scrabble

Why Should You Blog for Your Business?

Thinking about starting a blog for your business website? Not convinced the benefits will outweigh the time needed to update it regularly? Here are seven great reasons to get that business blog up and running.
October 28, 2016
Customers run away from companies that use bad grammar

Will Customers Punish You For Bad Grammar?

What do you do when you get an email or see a website that contains errors? More importantly, what do your potential customers do if they spot your grammar mistakes? You could be in for a shock.
October 11, 2016
Think like a detective when looking for the right copywriter

Boost Your Website’s Ranking with the Right Copywriter

Fed up with your website never making it to page one or even two of Google’s search results? The good news is that a copywriter can help your website become more visible. But not all copywriters are made equal.


Check out my writing and editing services

    Corey CaffneyRon Vullings
  • Copywriting can make or break a website, and Helen is aware of that in a very special way. She listens, asks pointed questions and then retreats to get the job done. Her results speak for themselves, and she doesn't hesitate to implement a change or suggestion. We look forward to a fruitful relationship now and in the future with her!
    Corey Caffney
    Owner at Gaffney Funeral Home
  • Helen has helped us out at on many projects with copywriting, copyediting and translating. In every case she applied professional knowledge, accuracy and commitment. A colleague after our own hearts. We keep in contact even though Helen has emigrated to the States, and continue to engage her for English language assignments.
    Ron Vullings
    Partner at

Got a question?

Just drop me a line at