Struggling to write your own website content, email marketing campaigns, brochures or white papers?
I specialize in crafting content optimized for both search engines and human beings. Stop struggling,
hire me on a freelance basis, and start connecting
with your business audience.
Helen McCrone: Copywriter & Copy Editor
Looking for inspirational ideas to get you blogging with ease?
Optimizing your website for search engines, generating leads and improving the open and clicks rates of your email campaigns.
Spelling out the benefits of your products and services and calling your audience to action with clear, persuasive promotional or fact-based text.
Checking your text is accurate and consistent so that you can publish with confidence, protect your image and show authority in your field.
If your writing contains spelling and grammar mistakes, your credibility takes a knock. If you're not using the right words to get the right message to the right people, your business suffers from lack of sales.
Customers, prospects and potential investors need to understand what you're selling and why they should buy from you and not your competitor. That requires accurate, engaging and targeted writing, which means investing in a professional copywriter or copy editor.
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An engaging, search-engine-friendly website attracts more visitors, who can become loyal customers. An effective email campaign converts more leads into customers. A well-written press release gives your business excellent exposure. A clear, concise and error-free contract encourages partners to do business with you. That represents an excellent return on investment.
One of the joys of my job is the diversity of my client base: I work with large international groups, mid-sized firms and small local companies. Typical clients include:
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"I'm very happy to have worked with Helen McCrone for the last couple of years. We started working together when she was still in the Netherlands but, when she'd moved to America, I still wanted Helen to write our content, despite the 9-hour time difference.
Why? Simply because she delivers great work, time and time again. She really understands her field of expertise (writing) and she makes sure that she understands your field of expertise so that she can write meaningful and effective content your customers would like to read.
She's done our website content, a large variety of news items, and also helped us at a strategic level, finding the right words for e.g. our corporate story, vision and mission. In short, versatile, accurate and easy to work with. So no doubt, 5 stars!"
"Copywriting can make or break a website, and Helen McCrone is aware of that in a very special way. She listens, asks pointed questions and then retreats to get the job done. Her results speak for themselves, and she doesn't hesitate to implement a change or suggestion."
"My job is not just about writing website content and developing white papers, or even checking grammar and punctuation. It's about finding the right words and crafting them in such a way that the right audience gets the right message. Your message.
It's about connecting your business with your customers and stakeholders
Like all other organizations, yours has to communicate in writing, either on screen or on paper. However, it may lack the in-house skills to do that effectively.
That's where I step in. I'll help you connect with your target audience by creating persuasive marketing material, readable website content and professional business documents.
Think of me as your business connector."
Struggling to know what to blog about? My guide
on HOW TO FIND GREAT TOPICS TO BLOG ABOUT contains 10 practical steps that will get you blogging in next to no time.
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